Buttercream Dream, Dublin’s indulgent vegan bakery
What is your name?
Lauren Redmond
Name of your business
Buttercream Dream
What is your business about, tell us when did it start and what products or services do you offer?
Buttercream Dream is Dublin’s indulgent vegan bakery. We bake sweet vegan treats for wholesale, retail, markets, and custom orders from our own fully vegan commercial kitchen in Dublin – you’ll even find our cupcakes in selected SuperValu, all Fresh stores and the likes.
How are you guys dealing with the pandemic situation?
We’re determined to get through it, so we have had to adjust and adapt really quickly. During Covid-19, we’re offering home delivery 3-4 days a week. The day changes, and the routes also entirely change so that we can visit every location in Dublin! For updates and all information regarding that, check out our social media. Instagram is the main focus at the moment, with the most updates and some behind the scenes pictures posted there. We’re offering a couple of Euro discount per order during this time, compared to what the customer used to spend at markets, and as a thank you, we often run giveaways where customers can win free bakes delivered right to their doorstep.
Who are your costumers?
Anyone who enjoys a good cake! At least one-third of our customers are not vegan at all, and are people who appreciate bakes once they’re great bakes! Young and old, allergy sufferers, vegan, we have such a huge variety of customers.
How do you see the vegan community in Ireland?
Definitely bigger than what it was when I became vegan 8 years ago. Products are so much more readily available now, and vegan isn’t a scary word anymore. The vast majority of people have a vegan friend, or maybe even a family member. Our work isn’t done though, and we’re well aware that buying vegan cupcakes doesn’t ultimately lead to total animal liberation – we always encourage our customers to become vegans and animal advocates.
How can people find out more about your business?
Site www.buttercreamdream.ie
Facebook
Instagram
Twitter
